Net Promoter® is an immensely popular metric, and you should know yours. But after working with NPS® and the companies who make use of the number for nearly a decade, our take on when and where to use it as a management tool might surprise you.
Survey fatigue has gone from the stuff of researchers and pollsters to something that will get your brand publicly ridiculed by Bill Maher or the New York Times. So, why does it still happen?
Research into Asperger’s Syndrome provides us with an entirely new way of seeing the problem.